Press Feature: Don't Knock the Parmesan Espresso Martini Until You Try It
Hey look! We started a viral social media trend AND made it main-stream by being featured in Food & Wine.
Learning how to balance the five elements of flavor — umami/salt, bitter, sweet, sour and spice — is one of the fundamental tenets of both cooking and mixology. For many cocktail lovers on Instagram, seeing a reel of a drinks influencer cheekily sprinkling microplaned parmesan cheese atop an Espresso Martini may seem like pure chaos, but it is, in fact, the opposite: It’s a quintessential example of umami from the cheese balancing the bitterness of coffee…
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As with many things in life, if you want to get a glimpse into what makes for a truly unique cocktail, you're better off asking someone who makes cocktails for a living. They've put their 10,000 hours in to get good at their craft, and all you have to do to reap the benefits is hear them out. In the interest of discovering what kinds of drinks are on the cutting edge, we reached out to Jordan Hughes, cocktail and spirits author and content creator behind @highproofpreacher…