What I enjoy about this bourbon is that it has an unusually high rye content. One of the "rules" for a whiskey to be labeled a bourbon, is it has to be made from at least 51% corn. Because of this, most bourbons tend to be rather sweet.
With having more rye in the mash bill, Bulleit has more pepper & spice than a typical bourbon, which tends to stand-up better to other ingredients when mixed in a cocktail (in my humble opinion). At over $30 a bottle (in most states) it's clearly a cut above your Evan Williams and other "cheap" bourbons but isn't going to break the bank either.
I always have this stuff on hand for mixing and occasionally sipping.